Digital and Social Media Management

  Using Google Trends to Analyse a Product or Service Through Trending Searches   1. Why this matters Google Trends shows how interest in a search term changes over time, by region and by related queries. The numbers are relative, not absolute . Values are indexed from 0 to 100, where 100 is peak popularity for the chosen region and period. Google Trends is therefore a tool for direction and comparison , not for volume. For volume, pair it with Google Keyword Planner. Marketing uses: Spotting demand before competitors do Timing campaigns and inventory Choosing between competing keywords or product names Localising campaigns by state or city Finding content and SEO topics 2. Features to know Feature What it tells you Marketing use Interest over time Search popularity across a chosen period Seasonality, spikes, growth or decline Interest by region Which states, cities or sub-regions search most Geo-targeting, regional budget allocation Related topics Entities people associ...