Digital and Social Media Management

Building Customer Relationships Through AI 1. Flipkart's AI-Powered Customer Segmentation Flipkart utilizes machine learning algorithms to move customers up the relationship ladder (from strangers to partners) by: Predictive Analytics for Customer Lifetime Value : AI calculates the lifetime value of customers, automatically categorizing them into Platinum, Gold, Iron, and Lead segments Personalized Retention Strategies : For Platinum tier customers (heavy users, not price-sensitive), AI delivers exclusive early access to sales and personalized product recommendations Churn Prevention : Machine learning identifies customers at risk of defection and triggers automated retention campaigns, addressing the bucket theory's "holes" Impact : Flipkart reduced customer acquisition costs by 40% while improving retention rates by 25% through targeted AI-driven relationship marketing. 2. HDFC Bank's Relationship Enhancemen...

Digital Marketing Type, Tools & activities Sl. No. Digital Marketing Type Digital Marketing Tools & activities       1 Intent Based Marketing Search Engine Marketing(SEM), Search Engine Optimisation(SEO), Admission Alert, Recommended search result,       2 Brand Marketing Branding,  Banners, Call Predictor, Sentiment Analysis, Display/Digital Advertising         3   Content Marketing Home page, Content, Trending Institutes, Advertorials, Page Associate Sponsor, Admission buddy, Micro site, Institution Comparison, Job portals, Native Advertising       4 Community based Marketing Social Media Marketing(SMM), City Page, Whats app session,       5 Partner Marketing College Admission forum, Affiliate Marketing, Sponsorships & PR       6 Communication Channel Marketing SMS, Emailer, Leads Generation, Newsletter – dedic...

Digital Marketing tools & activities        i.           Home Page The home page provides information about what Institutes are and what they provide. The home page has a title/main heading that attracts students when they search towards the site. It was found that main heading of institution websites attract searching students by more than 9%  (Puneet, 2017) .         ii.           SMS: SMS  ( Short Message Service ) is a  text messaging  service component of most  telephone ,  World Wide Web , and  mobile device   systems . It uses standardized tele communication protocols  to enable mobile devices and computers to send short text messages (Wikipedia) .  The SMS carries information about the website link, updated information on application deadlines and any other matter than...