Digital and Social Media Management

  Using Google Trends to Analyse a Product or Service Through Trending Searches   1. Why this matters Google Trends shows how interest in a search term changes over time, by region and by related queries. The numbers are relative, not absolute . Values are indexed from 0 to 100, where 100 is peak popularity for the chosen region and period. Google Trends is therefore a tool for direction and comparison , not for volume. For volume, pair it with Google Keyword Planner. Marketing uses: Spotting demand before competitors do Timing campaigns and inventory Choosing between competing keywords or product names Localising campaigns by state or city Finding content and SEO topics 2. Features to know Feature What it tells you Marketing use Interest over time Search popularity across a chosen period Seasonality, spikes, growth or decline Interest by region Which states, cities or sub-regions search most Geo-targeting, regional budget allocation Related topics Entities people associ...

Building Customer Relationships Through AI 1. Flipkart's AI-Powered Customer Segmentation Flipkart utilizes machine learning algorithms to move customers up the relationship ladder (from strangers to partners) by: Predictive Analytics for Customer Lifetime Value : AI calculates the lifetime value of customers, automatically categorizing them into Platinum, Gold, Iron, and Lead segments Personalized Retention Strategies : For Platinum tier customers (heavy users, not price-sensitive), AI delivers exclusive early access to sales and personalized product recommendations Churn Prevention : Machine learning identifies customers at risk of defection and triggers automated retention campaigns, addressing the bucket theory's "holes" Impact : Flipkart reduced customer acquisition costs by 40% while improving retention rates by 25% through targeted AI-driven relationship marketing. 2. HDFC Bank's Relationship Enhancemen...

Digital Marketing Type, Tools & activities Sl. No. Digital Marketing Type Digital Marketing Tools & activities       1 Intent Based Marketing Search Engine Marketing(SEM), Search Engine Optimisation(SEO), Admission Alert, Recommended search result,       2 Brand Marketing Branding,  Banners, Call Predictor, Sentiment Analysis, Display/Digital Advertising         3   Content Marketing Home page, Content, Trending Institutes, Advertorials, Page Associate Sponsor, Admission buddy, Micro site, Institution Comparison, Job portals, Native Advertising       4 Community based Marketing Social Media Marketing(SMM), City Page, Whats app session,       5 Partner Marketing College Admission forum, Affiliate Marketing, Sponsorships & PR       6 Communication Channel Marketing SMS, Emailer, Leads Generation, Newsletter – dedic...

Digital Marketing tools & activities        i.           Home Page The home page provides information about what Institutes are and what they provide. The home page has a title/main heading that attracts students when they search towards the site. It was found that main heading of institution websites attract searching students by more than 9%  (Puneet, 2017) .         ii.           SMS: SMS  ( Short Message Service ) is a  text messaging  service component of most  telephone ,  World Wide Web , and  mobile device   systems . It uses standardized tele communication protocols  to enable mobile devices and computers to send short text messages (Wikipedia) .  The SMS carries information about the website link, updated information on application deadlines and any other matter than...