Digital and Social Media Management

  Digital and social media marketing have become essential components of any successful marketing strategy. In today's digital world, people are spending more and more time online, and they are using social media platforms to connect with brands, learn about new products and services, and make purchase decisions. Reaching new markets Digital and social media marketing allow businesses to reach new markets that they may not be able to reach with traditional marketing methods. For example, a small business can use social media to target potential customers all over the world. Additionally, businesses can use digital marketing tools such as search engine optimization (SEO) and pay-per-click (PPC) advertising to target potential customers who are already searching for the products or services that they offer. Converting leads to customers Digital and social media marketing can also be very effective in converting leads to customers. For example, businesses can use social media to nurtu

Digital Marketing Type, Tools & activities Sl. No. Digital Marketing Type Digital Marketing Tools & activities       1 Intent Based Marketing Search Engine Marketing(SEM), Search Engine Optimisation(SEO), Admission Alert, Recommended search result,       2 Brand Marketing Branding,  Banners, Call Predictor, Sentiment Analysis, Display/Digital Advertising         3   Content Marketing Home page, Content, Trending Institutes, Advertorials, Page Associate Sponsor, Admission buddy, Micro site, Institution Comparison, Job portals, Native Advertising       4 Community based Marketing Social Media Marketing(SMM), City Page, Whats app session,       5 Partner Marketing College Admission forum, Affiliate Marketing, Sponsorships & PR       6 Communication Channel Marketing SMS, Emailer, Leads Generation, Newsletter – dedicated, Q & A session,       7 Platform Based Marketing Facebook Sponsorship page, Preference Building, You Tube channel,   Contact: Digital and Social Media Mana

Digital Marketing tools & activities        i.           Home Page The home page provides information about what Institutes are and what they provide. The home page has a title/main heading that attracts students when they search towards the site. It was found that main heading of institution websites attract searching students by more than 9%  (Puneet, 2017) .         ii.           SMS: SMS  ( Short Message Service ) is a  text messaging  service component of most  telephone ,  World Wide Web , and  mobile device   systems . It uses standardized tele communication protocols  to enable mobile devices and computers to send short text messages (Wikipedia) .  The SMS carries information about the website link, updated information on application deadlines and any other matter than the institute/college would like to convey to the prospective candidate. The exam & interview date, venue, interview call and admit information/alert can also be passed through SMS. There are two kinds of