Digital and Social Media Management

Building Customer Relationships Through AI 1. Flipkart's AI-Powered Customer Segmentation Flipkart utilizes machine learning algorithms to move customers up the relationship ladder (from strangers to partners) by: Predictive Analytics for Customer Lifetime Value : AI calculates the lifetime value of customers, automatically categorizing them into Platinum, Gold, Iron, and Lead segments Personalized Retention Strategies : For Platinum tier customers (heavy users, not price-sensitive), AI delivers exclusive early access to sales and personalized product recommendations Churn Prevention : Machine learning identifies customers at risk of defection and triggers automated retention campaigns, addressing the bucket theory's "holes" Impact : Flipkart reduced customer acquisition costs by 40% while improving retention rates by 25% through targeted AI-driven relationship marketing. 2. HDFC Bank's Relationship Enhancemen...

  Digital and social media marketing have become essential components of any successful marketing strategy. In today's digital world, people are spending more and more time online, and they are using social media platforms to connect with brands, learn about new products and services, and make purchase decisions. Reaching new markets Digital and social media marketing allow businesses to reach new markets that they may not be able to reach with traditional marketing methods. For example, a small business can use social media to target potential customers all over the world. Additionally, businesses can use digital marketing tools such as search engine optimization (SEO) and pay-per-click (PPC) advertising to target potential customers who are already searching for the products or services that they offer. Converting leads to customers Digital and social media marketing can also be very effective in converting leads to customers. For example, businesses can use social media to nurtu...

Application form and Fees   Important Dates to Remember: 21st November 2020 Class Commencement               :  15th December 2020 Contact: The Admissions Office,                 LIBA, Loyola College Campus, Chennai - 600 034                 Email: admissions@liba.edu                 Ph.No: 044-28177100/116