Digital and Social Media Management

  Case Study: Starbucks Digital Transformation and AI-Enabled Kiosks in Fast Food Case Description Starbucks, the world-renowned coffee retailer, undertook a sweeping digital transformation to drive customer engagement, boost operational efficiency, and maintain its competitive edge. Core initiatives included the launch of the mobile app, the innovative 'Mobile Order & Pay' system, integration with a robust digital rewards program, and the use of AI through systems such as Deep Brew. These platforms enable customers to order and pay ahead, personalize orders, and receive real-time recommendations. Behind the scenes, Starbucks leverages AI to streamline operations—automating inventory management, scheduling preventative maintenance of espresso machines (via IoT), and analyzing customer data to continuously refine its offerings. The company's "Digital Flywheel" strategically integrates rewards, personalization, payment, and ordering, creating a seamless cr...

  LOYOLA INSTITUTE OF BUSINESS ADMINISTRATION, Executive Diploma AI for Managing Services COURSE OUTLINE ==================================================================== Term: I                                                                                  Faculty: Dr. A. Siluvai Raja Batch: ED 2025                                       ...

  The effect of colors on customers The effect of colors on customers: In this article we will learn more about colors and how we should use them in our business, website, logo, social media or even marketing to have a better result. In the previous lesson we talked about warm and cold colors. We understood that we have to use cold colors on practical people and warm colors on action people. In the image below you can see a range of warm and cold colors.   Another useful information about colors is that what kind of effect each of these colors can have on human mind. In the image below you can understand the effect of each color on human mind. If you remember, the logo of McDonalds was red and yellow and we said there is nothing more action than the combination of red and yellow, in the image bellow you will see why.  

  MarTech Essential Tools Overview Clusters Covered: 1. REACH – SEO, Ads, Influencer, Data 2. ACT – Content Systems, UX, Design, A/B Testing 3. CONVERT – E-commerce, Reviews, Messaging, AI 4. ENGAGE – Email, Surveys, Customer Service, Community, Social Media MarTech Essential Tools – Companies & USPs REACH Tools Company Category USP (Unique Selling Proposition) Google Analytics Digital Analytics Tracks and analyzes website traffic to improve marketing performance. SimilarWeb Site Audience Comparison Provides competitor benchmarking and traffic insights. SEMrush SEO Tools All-in-one SEO suite for keyword research, tracking, and content optimization. Ahrefs SEO Tools Strong backlink analysis and keyword research capabilities. Moz SEO Tools Easy-to-use SEO software ...