Digital and Social Media Management

  Physical Evidence / Servicescape in  Apollo Hospitals, Chennai .  It is a well-known healthcare service provider where the physical environment significantly influences customer perceptions, service quality, trust, employee productivity, and patient experience. Physical Evidence / Servicescape: Apollo Hospitals Chennai Objective 1: Explain the impact of physical evidence, particularly the servicescape, on customer perceptions and experiences Concept Physical evidence refers to all tangible cues that customers use to evaluate an otherwise intangible service. In healthcare, patients often judge service quality through the environment before they can evaluate medical competence. Apollo Hospitals Example Physical Evidence Element Customer Perception Modern building and architecture Trust, credibility, professionalism Clean waiting areas and wards Safety and hygiene Digital ...

  Business and Consumers( Social Aspects of Business) This session helps students understand the evolving relationship between business organizations and consumers in contemporary markets, particularly in India, where digital commerce, consumer awareness, and regulatory interventions are growing rapidly. Learning Objective 1 Knowing the Five Major Rights of Consumers Consumer rights were originally articulated by U.S. President John F. Kennedy and are reflected in India's Consumer Protection Act, 2019. 1. Right to Safety Consumers must be protected from products and services that may cause harm. Indian Examples BIS-certified electrical appliances. Mandatory helmet safety standards. FSSAI regulations for food products. BIS Hallmarking of gold jewellery protects consumers from purity fraud. 2. Right to Be Informed Consumers should receive accurate information regarding: Price Ingredients Quality Risks Warranty Example Nutritional labe...