Digital and Social Media Management

  The digital marketplace is evolving at a pace we have never witnessed before. Artificial Intelligence, social commerce, embedded finance, and personalized experiences are rapidly reshaping how consumers discover, evaluate, purchase, and engage with brands. Today, I will walk you through the Top Five Digital Shopper Trends . These trends are not merely technological innovations; they represent fundamental changes in consumer behaviour and business models. The organizations that understand and respond to these trends will gain a significant competitive advantage in the coming years.    Trend 1: SearchGPT - The Rise of Generative Commerce Traditionally, consumers searched for products using search engines such as Google and browsed through multiple websites before making a purchase decision. In 2026, this behaviour is changing dramatically. Consumers are increasingly using AI-powered conversational platforms to discover products, compare alternatives, seek recomm...

  Using Google Trends to Analyse a Product or Service Through Trending Searches   1. Why this matters Google Trends shows how interest in a search term changes over time, by region and by related queries. The numbers are relative, not absolute . Values are indexed from 0 to 100, where 100 is peak popularity for the chosen region and period. Google Trends is therefore a tool for direction and comparison , not for volume. For volume, pair it with Google Keyword Planner. Marketing uses: Spotting demand before competitors do Timing campaigns and inventory Choosing between competing keywords or product names Localising campaigns by state or city Finding content and SEO topics 2. Features to know Feature What it tells you Marketing use Interest over time Search popularity across a chosen period Seasonality, spikes, growth or decline Interest by region Which states, cities or sub-regions search most Geo-targeting, regional budget allocation Related topics Entities people associ...

  Physical Evidence / Servicescape in  Apollo Hospitals, Chennai .  It is a well-known healthcare service provider where the physical environment significantly influences customer perceptions, service quality, trust, employee productivity, and patient experience. Physical Evidence / Servicescape: Apollo Hospitals Chennai Objective 1: Explain the impact of physical evidence, particularly the servicescape, on customer perceptions and experiences Concept Physical evidence refers to all tangible cues that customers use to evaluate an otherwise intangible service. In healthcare, patients often judge service quality through the environment before they can evaluate medical competence. Apollo Hospitals Example Physical Evidence Element Customer Perception Modern building and architecture Trust, credibility, professionalism Clean waiting areas and wards Safety and hygiene Digital ...

  Business and Consumers( Social Aspects of Business) This session helps students understand the evolving relationship between business organizations and consumers in contemporary markets, particularly in India, where digital commerce, consumer awareness, and regulatory interventions are growing rapidly. Learning Objective 1 Knowing the Five Major Rights of Consumers Consumer rights were originally articulated by U.S. President John F. Kennedy and are reflected in India's Consumer Protection Act, 2019. 1. Right to Safety Consumers must be protected from products and services that may cause harm. Indian Examples BIS-certified electrical appliances. Mandatory helmet safety standards. FSSAI regulations for food products. BIS Hallmarking of gold jewellery protects consumers from purity fraud. 2. Right to Be Informed Consumers should receive accurate information regarding: Price Ingredients Quality Risks Warranty Example Nutritional labe...