Digital and Social Media Management

LIBA students bag 3rd place in UK-India Social Innovation Challenge LIBA students from Chennai won third place in the UK-India Social Innovation Challenge 2017 for a low-cost solution to remove excess fluoride from groundwater in rural areas, earning a £500 prize and national media recognition. ​ Competition and theme The UK-India Social Innovation Challenge 2017 was organized by the University of Southampton and focused on the theme of water, sanitation, and hygiene, inviting entries from students in India and the UK. ​ Out of more than 2,000 submissions, the LIBA team was shortlisted into the top ten and finally secured the third position. ​ The LIBA student team The winning team comprised six students from Loyola Institute of Business Administration (LIBA), Chennai: Monica M, Praveen Devaraajan N, Divya Rupa Amalraj, B Antonette Rosalyn, Deepika Krithika Lakshmanan, and R Rinaldo Roshin. ​ They were mentored by Dr A Siluvai Raja, Assistant Professor at LIBA, who introduced the compe...

  The GAPS Model of Service Quality: AI Solutions Understanding the Customer Gap The Problem: The difference between customer expectations and perceived service delivery AI Solutions: Continuous Feedback Analysis: AI analyzes reviews, social media, and surveys in real-time Predictive Expectations Modeling: Anticipate what customers will expect based on trends Personalized Service Delivery: Tailor experiences to individual preferences Provider Gap 1: The Listening Gap Not knowing what customers expect Traditional Challenges: Limited market research Delayed feedback loops Subjective interpretation of customer data AI-Powered Solutions: Natural Language Processing (NLP) for Voice of Customer: Sentiment analysis employs NLP and machine learning techniques to analyze text data and discern emotional tone, opinions, and sentiments expressed by customers through monitoring customer revi...

  The fundamental task of marketing remains constant: to influence customer behavior . However, the tools and mechanisms have evolved dramatically with artificial intelligence reshaping how marketers understand, predict, and respond to customer needs. AI enables marketers to gain greater insights into customer behavior through predictive analytics, automate content creation and curation, and deliver personalized experiences for customers at scale. In India specifically, 68% of Indian businesses report using AI tools for marketing, which is actually higher than the global average. How AI Influences Customer Behavior: The New Marketing Paradigm 1. Predictive Analytics for Behavioral Understanding AI tools demonstrate an impressive 85% accuracy in predicting future consumer behaviors, enabling businesses to proactively adapt their campaigns to meet evolving demands. This transforms reactive marketing into proactive engagement. Indian Example - Tanishq (Jewelry Retailer...