Digital and Social Media Management

  Google Business Profile—formerly known as Google My Business—allows business owners to reach customers via Google Search and Google Maps. Maintaining a Business Profile can increase your visibility on Google, enhance your credibility through reviews, and let you control your business information. In this article, we’ll cover: Why you should have a Google Business Profile How to set up your Google Business Profile How to optimize your Google Business Profile Frequently asked questions First, we will cover the basics of Google Business Profile. What Is Google My Business (Now Known as Google Business Profile)? Google Business Profile (GBP) is a free tool that lets you control how your business appears on Google Search, Google Maps, and Google Shopping. With GBP, you can connect with customers, post business updates, and list products or services. Here's what a GBP looks like: You can create a GBP account even if you don't have a physical storefront, as long as you have contact ...